What is UX?
UX, or “User Experience,” is a customer’s overall impression of your company through use of its websites, apps, products, and services.
A user’s experience with your website or app involves multiple elements; like your digital interface, including appearance and branding; its usability, how easily users can navigate your digital presence; and its efficiency, how fast and streamlined your platform addresses a user’s needs.
In short, it’s about enhancing the experience your customers have while interacting with your digital products, and making sure they find value in what you’re providing. What experience are you offering?
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